Your starting point

Have you completed the Commercial Excellence (RiPe) Scorecard?

Your answer determines the right next step for you.

Yes, I have my score

Choose your entry point

You have your score. Now select the level of commitment that matches your ambition.

Please Select Your Plan

Yearly

Monthly

Start Here

Shopurai Dojo
Membership

The immersion environment. Your home for the entire journey.

£99*/year for founding members

£129/year standard (Approx. 30% discount vs Monthly Price)

*First 200 Members Only

Community & Orientation
- ✓ Route to Shopper overview video
- ✓ GUIDE overview video
- ✓ PATHS overview video
- ✓ All 10 pillar videos - 5 GUIDE + 5 PATHS
Dojo Community
- ✓ Shopurai Dojo community access on multiple social platforms
- ✓ Monthly Ask-the-Expert live Q&A on key industry topics
- ✓ Monthly Module (Kata) Spotlight (Practice for plugging the gaps on RiPe score)
Module & Belt Access
Ability to buy:
- - Individual module videos
- - Full module study guides
- - SCORM e-learning modules
- - OJT field practice templates
- - Belt Workshop eligibility

Start Here

Shopurai Dojo
Membership

The immersion environment. Your home for the entire journey.

£14.99 /month

£129/year standard (Approx. 30% discount vs Monthly Price)

Community & Orientation
- ✓ Route to Shopper overview video
- ✓ GUIDE overview video
- ✓ PATHS overview video
- ✓ All 10 pillar videos - 5 GUIDE + 5 PATHS
Dojo Community
- ✓ Shopurai Dojo community access on multiple social platforms
- ✓ Monthly Ask-the-Expert live Q&A on key industry topics
- ✓ Monthly Module (Kata) Spotlight (Practice for plugging the gaps on RiPe score)
Module & Belt Access
Ability to buy:
- - Individual module videos
- - Full module study guides
- - SCORM e-learning modules
- - OJT field practice templates
- - Belt Workshop eligibility

Go Deeper

Pillar Digital
Pack

One pillar mastered digitally. Workshop eligibility unlocked.

£199

Available only on yearly plan

per pillar · £299 standard

Dojo Membership Included

Everything in Dojo +
- ✓ Dojo Membership - 12 months included
- ✓ All 3 orientation & overview videos
- ✓ All 10 pillar introduction videos
- ✓ Access to all module updates in the plan
Your Chosen Pillar
- ✓ All module videos for chosen pillar
- ✓ Full module study guides for pillar
- ✓ SCORM e-learning modules for pillar
- ✓ Belt Workshop eligibility on completion
Not Included
- - Other 4 GUIDE pillars
- - OJT field practice templates
- - Belt Workshop (book separately)
- - Belt credential & physical belt
7 Databases
3 Domains

Go Deeper

Pillar Digital
Pack

One pillar mastered digitally. Workshop eligibility unlocked.

£199

Available only on yearly plan

per pillar · £299 standard

Dojo Membership Included

Everything in Dojo +
- ✓ Dojo Membership - 12 months included
- ✓ All 3 orientation & overview videos
- ✓ All 10 pillar introduction videos
- ✓ Access to all module updates in the plan
Your Chosen Pillar
- ✓ All module videos for chosen pillar
- ✓ Full module study guides for pillar
- ✓ SCORM e-learning modules for pillar
- ✓ Belt Workshop eligibility on completion
Not Included
- - Other 4 GUIDE pillars
- - OJT field practice templates
- - Belt Workshop (book separately)
- - Belt credential & physical belt

Best Value

Complete the Foundation

Full GUIDE
Digital Foundation

All 5 GUIDE pillars. Every module. Belt-ready across the board.

£495

One time cost

all 5 pillars · £1495 standard

Saves £1000 vs Pillars Separately

Everything in Pillar Pack +
- ✓ Dojo Membership — 12 months included
- ✓ All overview & pillar introduction videos
All 5 GUIDE Pillars (G-U-I-D-E)
- ✓ All 25 module videos - every standard GUIDE kata
- ✓ All 25 full study guides (PDF library)
- ✓ All 25 SCORM e-learning modules
- ✓ Belt Workshop eligibility of all 5 pillars
- ✓ Access to updated versions of digital content as long as Shopurai™ Dojo Membership continues
Not Included
- ✕ OJT field practice templates
- ✕ Belt Workshops (book separately)
- ✕ Belt credentials & physical belts
Unlimited Databases
Unlimited Domains

Complete the Foundation

Full GUIDE
Digital Foundation

All 5 GUIDE pillars. Every module. Belt-ready across the board.

£495

One time cost

all 5 pillars · £1495 standard

Saves £1000 vs Pillars Separately

Everything in Pillar Pack +
- ✓ Dojo Membership — 12 months included
- ✓ All overview & pillar introduction videos
All 5 GUIDE Pillars (G-U-I-D-E)
- ✓ All 25 module videos - every standard GUIDE kata
- ✓ All 25 full study guides (PDF library)
- ✓ All 25 SCORM e-learning modules
- ✓ Belt Workshop eligibility of all 5 pillars
- ✓ Access to updated versions of digital content as long as Shopurai™ Dojo Membership continues
Not Included
- ✕ OJT field practice templates
- ✕ Belt Workshops (book separately)
- ✕ Belt credentials & physical belts

Not Yet

Your journey starts before the Dojo. It has two components:

The Book
The RiPe Scorecard

Read the Book First

If you haven’t yet read Speak Shopper or Get Shelved, start here. It gives you the language, the mindset and the framework context that makes the Dojo transformative.

Understand the Shopurai™ Way and why shopper fluency is the defining commercial skill
Get introduced to the GUIDE and PATHS frameworks at the depth you need
Arrive at the Dojo ready to apply, not just absorb
Available on Amazon at this link: https://amzn.eu/d/0dwOOMRI

Take the Commercial Excellence (RiPe) Scorecard

The Commercial Excellence (RiPe) Scorecard is your diagnostic baseline. It takes 15-20 minutes, gives you a personalised score across all 5 GUIDE pillars and their respective modules, a topline on all PATHS pillars and 6 Commercial Excellence Enablers. Together they tell you exactly where to focus first.

40-question diagnostic
Instant personalised score with pillar-level breakdown
PDF report with your Commercial Excellence Score
Detailed descriptions across score elements
You can access the scorecard from this link: https://www.ripescore.com/

The scorecard reveals where you stand. The book gives you the language. Both prepare you to make the most of the Dojo.

The Shopurai™ Belt System

Ten levels. A progression built for commercial professionals who want to go further than a certificate.

The Methodology Behind Everything

Route to Shopper® is a structured discipline of 79 kata, split across two frameworks – GUIDE for brand and commercial teams, and PATHS for retail teams. Every course, guide and video in the Dojo is built on this methodology. If you want to understand the full framework before you commit, explore it in detail at www.commercialexcellence.academy

Explore CEA Website

Step Into the Dojo

Members access everything included. Not a member yet? You can buy individual Study Guides below for more detail on individual GUIDE modules (Kata). You can get more information on the Video Overviews and eLearning Courses below as well (Although Video Overviews and eLearning Courses can be only be accessed in detail through membership)