// Commercial Excellence training for Consumer Goods and Retail

Commercial Excellence, delivered.

Digital and classroom training that turns the Commercial Excellence Formula into your daily practice. 75 kata, ten belts, the Shopurai® Way from Peach to Purple. Choose a plan and start today.

Choose your plan

Get your free RiPe Score

The standard we train to
Ri + PeCS
Ri Revenue increase
Pe Profit enhancement
CS Consistently and Sustainably
Explore the full methodology at The Academy →

75 kata · GUIDE™ 25 + PATHS™ 50

HO + SL coverage in PATHS™

10 belts, Peach to Purple

Digital + classroom delivery

Shopojo™ community included

// Plans

Pick your entry point.

Every plan includes Shopurai® Shopojo™ Membership. Every purchase moves you along the belt journey.

Start here

Shopurai® Shopojo™ Membership

Monthly£14.99/mo

Yearly · save 45%£99/yr

Cancel any time

G0 foundational module
All 10 pillar intro videos
Shopojo™ community
Monthly Ask the Expert

Join now

Go deeper

Pillar Digital Pack

GUIDE pillar£199

PATHS pillar£399

PATHS pillars: 5 HO + 5 SL Kata

All pillar e-learning
Videos and study guides
Workshop eligibility
Shopojo™ included

Choose a pillar

Foundation

Full Framework Foundation

Full GUIDE £495

Full PATHS £995

PATHS spans Head Office + Store Level

All 25 GUIDE or 50 PATHS modules
All videos and guides
Workshop eligibility
Shopojo™ included

Get the framework

Best value

Complete mastery

Complete Practitioner Pack

£1,495

one time · saves £1,495

Full GUIDE and PATHS
All 75 kata · HO + SL
All 10 belts in reach
Shopojo™ included

Start now

Unsure which plan fits? The Scorecard at ripescore.com points you to the right starting pillar in 15 minutes.

// The Shopurai® Way

Your Shopurai® journey.

Every plan is a step on the same path: learn the kata, prove them in the classroom and earn the belts that mark you as a Shopurai®.

Choose your plan

Instant access on purchase. Your belt dashboard tracks every kata from day one.

Learn the kata

Interactive e-learning, videos and study guides for every module in your plan.

Attend the classroom

Complete a pillar’s e-learning and unlock your invitation to its live classroom session.

Earn your belts

Each pillar mastered earns a Shopurai® belt. Purple marks all ten, and the full identity of a Shopurai®.

01 · Peach10 · Purple

// What’s included

Everything in one place.

Interactive e-learning

Every kata as a structured interactive module, with progress tracked on your personal belt dashboard.

Video library

Overview and module videos for all ten pillars, streamed securely inside your member area.

Study guides

Downloadable guides for every module, yours to keep and apply in your day-to-day role.

Live classrooms

Instructor-led sessions unlocked by completing each pillar’s e-learning journey.

Belt dashboard

Your live view of the journey: pillars owned, kata completed and the next belt in reach.

Shopojo™ community

Where Shopurai® train together: fellow practitioners, monthly Ask the Expert sessions and the home of the Shopurai® Way.

Step 1 is the Scorecard.

Free, instant and personalised at ripescore.com. Your RiPe Score shows you exactly which pillar to train first.

Get your RiPe Score →

Want the full methodology first?

The Academy holds the complete Route to Shopper® story: the formula, the frameworks, the book and the belt system in depth.

Visit The Academy →